Mara leads Heritage’s marketing strategy, overseeing all aspects of brand development, communications, media relations, advertising, digital presence, and event planning. With a keen understanding of how to communicate complex ideas with clarity and purpose, she ensures that Heritage’s voice remains consistent, compelling, and client-focused.

With more than 15 years of experience in professional services marketing, Mara brings a thoughtful, strategic approach to every initiative. Prior to joining Heritage, she served as Assistant Director of Marketing at a regional wealth management firm, where she helped modernize the firm’s outreach and deepen client engagement.

Mara holds a B.S. in Marketing from Duquesne University and is a member of the Professional Services Marketing Association (PSMA). She lives in Connecticut with her husband, Phil, their daughter, and two beloved dogs.